From spender to penny pincher – how?



It’s the end of month. Your wallet and stomach are both desperately craving for something nice to fill them as you suddenly remember that there were two empty bottles on the desk waiting for someone to recycle them.

After receiving a coin or two from bottle recycling, you head straight to the grocery store’s noodle shelf. You’ve done this so many times before that you could walk through the store eyes closed. After tossing the day’s lunch on the belt and giving the coins to the cashier, you leave the store and walk home stomach growling.

Repeat until it’s the 4th workday of the month again and receive your student benefit. Yippee!

But how to make the money last until the end of month? Luckily, most of us are able to actually save money with some effort as we are not living in a rural country struggling of mass poverty. We are privileged to have all the chances to live quite abundantly, if wanted. But there are reasons why some of us can’t see this. Some advice below!

  1. Marketing is the main reason why we believe we really need something which doesn’t really fulfill our basic human needs. When always out of pocket, it’s essential to think of expenses like this, freeing yourself from the pressure coming outside. The products seem more attractive if their advertisements or brands resonate with for example fast pleasure or positive image. Marketing is, in fact, exploiting human psychology.
  2. Hire purchase is something to think again. Do you really need that newest MacBook or flashy Vuitton handbag? It can actually seem like a really cheap deal, but makes your monthly expenses rise like a rocket.
  3. Don’t go shopping if you’re feeling down. Does getting new stuff really make you that happy? According to a 2012 Dutch study, unhappy consumers tend to spend more and save less as consumers feeling satisfied with their lives. If your consuming habits are getting out of hand, maybe you’re actually trying to forget something?



John Kenneth Galbraith 2001. The Nature of Mass Poverty. The United States.

Benjamin R. Barber 2007. Consumed. London. W.W. Norton & Company Ltd.

Terhi Majasalmi 2012. Totuus taloudestasi. Talentum Media Oy.

Taloussanomat 2015. Viisi mokaa, miksi säästäminen ei onnistu. Accessed on 13.10.2016.

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